” Pimpa Khampub ” who weaves Thai identity to world-class runways fashion.

Pimpa Kampap, designer and the owner of the famous brand “Pimpaparis” the only Thai woman who has completed the advanced tailoring course, Haute Couture, a world-class design institute from France (Chambre Syndicate de la Couture Parisienne) who gathered experience and knowledge about fashion in France for 16 years before flying back to Thailand for continuing her dreams. With outstanding skill and non-comparable from the accumulation of experiences both studying and working in France, the country of the world fashion.
Pimpa returned to her home country with a strong desire. “We must raise the level of Thai fashion and export products from Thailand to be accepted on the world stage”, she said. Under various roles in pushing Thai fashion, whether it is a teacher at Chulalongkorn University. She is a passionate teacher who is committed to the spirit of giving pass on knowledge from graduating in fashion as a specialist in advanced embroidery from Ecole Lesage de Paris. And being a consultant to many government and private sector agencies, such as projects under the supervision of the Department of Industrial Promotion and Department of Skill Development. As an independent designer who is committed to bringing Thai fashion to the world by using raw materials merged from a different region in Thailand to be the Thai identity, to raise the level of fashion design skills of local villagers to be the one in international fashion.

The inspiration to the high-end fashion

Pimpa recalled when she was interviewing to study at Haute Couture, a fashion institute that is ranked in the top 10 in the world. The interview question was “What is your inspiration to study in this field?” She immediately replied “I want to see high fashion in Thailand followed using French techniques to help the community, help the villagers.” From that day, Pimpa still followed her own inspiration. She has had the opportunity to work with the Department of Industrial Promotion for 5 years as a professional consultant helping SMEs produce products in each stage until they get quality products and have their own distinctive fashion.

Over 5 years from working with the government sector. “We have helped approximately 500 – 600 community projects across the country to expand on ideas and knowledge. We are committed to helping the community from the heart. We want to make it work and to make Thailand as an outstanding fashion city as France.”

Pushing Thai fabric to runways around the world

 When she had the opportunity to follow her dream goals, Pimpa was finally able to bring Thai fabrics to shine on world-class runways at Fashion Week events in major cities in the world such as London, New York, and Paris.
She described the beginning of an opportunity from a student who asked her to help to design 6 fashion sets from Thai fabrics to represent Chiang Rai province with the condition that they must be completed within 2 weeks. Due to the conditions of the time, it was her pressure and challenge. But this is an important opportunity for her to take Thai fabrics to proudly show to the world as she had dreamed.
In the work, we put all our effort into it. I only thought that I had to make it on time. My dream of bringing the beauty of Thailand to the runway has arrived. Our challenge must be to show the Thainess, but it should not be an outdated design. The outfits are shown mixing both culture and modernity. It is an ethnic costume with a mixed Yao design. The skirt is leather trimmed with a pom-pom pattern. It can be worn in real life. It is a strapless chest that is a symbol of creativity. In the past, we didn’t have underwear, so we used chest clothes instead. The pencil skirt is made of leather mixed with cotton, inspired by the ethnic clothing of Yao. But we made it into contemporary fashion and actually can be worn to break the old pattern of the Yao ethnic costumes that we have seen since we were children until we grew up.

Set to become a leader in Southeast Asia.

“I want to see 20% of Thai people standing up and arguing about fashion and the direction of world trends.”
Pimpa said. She talked about her next goal in the future, which she would like to drive towards success. Because she sees that Thailand has raw materials and features that have enough potential to produce Thai fabric fashion from communities and ethnic groups to global trendsetters like any other fashion city. And it can move forward to become “Southeast Asia’s fashion leader”, especially being a leader in tropical fashion.

The problem now is the community itself is in the middle between the old generation and the new generation. The new generation also does not want to return to their hometown to carry on the knowledge that the old generation had. As a result, we currently lack knowledgeable people who can transfer from the template in the future. 
In the past, we did not collect enough data in depth. While in foreign countries, fashion stories are one of the books that are studied all over the world. While the raw materials are also growing less caused, they don’t see an importance of material. On the other hand, we import materials from the neighbors. It is very unfortunate that Thai people are unable to start creating products from the beginning. 
Moreover, in Thailand, most fashion institutes focus on ideas but not focus on specific techniques. France is the only country where Haute Couture is taught. It is a model for the fashion industry around the world. If Thailand could see the importance of it, we could cooperate with institutions to send 2,000 Thai people to study at French institutes so these people can return to develop the Thai fashion industry to become leaders in the future. For example, China used to send 3,000 people to study in 2013 until it was able to organize Shanghai Fashion Week and Beijing Fashion Week happened successfully.
   In the future, I want to see Thailand become a fashion country that everyone looks forward to seeing every year as Thailand Fashion Week. We can be a leader in Southeast Asia because Thailand has raw materials and craftspeople. We only lack the strength in public relations to create soft power support. I want SMEs to be able to do it from the beginning until they produce their own products and export them all over the world. It’s a good thing for the world to know about us. Then the economy and tourism in Thailand will grow enormously,” Pimpa said.