Working with the vibrant colors of local Thai fabrics reflects the uniqueness of each community in the region. It tells stories of RESPECT, welcomes visitors and tourists, and showcases the skills of Thai craftsman passed down through generations. It represents the love and pride in the woven fabrics, highlighting the artistry of Thai craftsmanship. The collaboration with the government further enhances and promotes this heritage. This collaborative effort aims to pass on knowledge from new sources to the grassroots, resulting in the creation of the “ETHNIC STYLE THAI” by Pimpa. The works have been showcased at New York Fashion Week, bringing Thai craftsmanship to the global stage.